The Problem Many Brands Don't See Until It's Too Late
While you're planning your launch or expansion in Ecuador, someone could be registering your name in categories you didn't even know existed.
The Risks:
-
Your brand name is protected only in the class you use today
-
A competitor registers your name in categories related to your business
-
Counterfeits appear and you have no monitoring system to detect them in time
-
Your brand grows, you want to expand, but the name is already registered by a third party in that category
-
Your rights expire and no one is managing the renewal process
What We Offer
Trademark Search
We identify prior registrations and applications before filing yours. Avoid surprises in the process.
Multi-Class Registration
Protect your name not only in your primary activity, but in all categories where you plan to expand your business.
Active Trademark Monitoring
Continuous monitoring of new applications and potential infringements in the Ecuadorian market.
Rights Defense
Representation in disputes involving counterfeiting and intellectual property infringement.
Specialized Contracts
Drafting and negotiation of licenses, distribution, and franchise agreements.
Digital Commerce Advisory
Legal guidance on commercial partnerships, advertising, and online strategies.
THE PROCESS
1. Search and Analysis
We verify the availability of your name in Ecuador and the relevant classes for your industry.
2. Coverage Strategy
We define which classes to register in, considering your current and future expansion plans.
3. Filing with SENADI
We submit your registration with complete and professional documentation.
4. Administrative Follow-Up
We manage the process until your registration is granted by SENADI.
5. Continuous Monitoring
We monitor the market and new applications to protect your rights permanently.
6. Active Defense
We act against counterfeiting and infringements with speed and professionalism.
Why M&Z Abogados
Specialized Experience
Our team understands the unique challenges of brands across different industries: fashion, technology, food, services, retail, and more.
Strategy, Not Just Procedures
We think about your future growth. We don't register today what leaves you exposed tomorrow.
Comprehensive Monitoring
Protecting a registration is active work. We have monitoring systems to detect risks early.
Local Presence, International Vision
With offices in Quito and Guayaquil, we understand the Ecuadorian market and intellectual property dynamics in the region.
