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Labeling and VAT update to 12% in Ecuador

PBy Atty. Gabriel Pinto Navarrete

Head of the Tax Department


On March 22, 2023, the Ministry of Production, Foreign Trade, Investment and Fisheries (MIPRO) issued new guidelines for the labeling of products subject to the 12% VAT rate (see Ministerial Agreement No. MPCEIP-MPCEIP-2024-0038-A).

Guidelines for suppliers and distributors

This measure authorizes




of industrialized goods and products to use labels showing the 12% value-added tax (VAT) until their stocks are exhausted, within a maximum period of 180 days, starting from April 1, 2024.

Consumer information Obligations

It is imperative that suppliers, distributors and marketers implement adequate and timely means of information to ensure that consumers are fully informed of the final prices of products from the beginning of this period.

This announcement is of paramount importance for Ecuador's commercial ecosystem, ensuring transparency and compliance in the presentation of prices to consumers, in accordance with the latest tax changes.

At Meythaler & Zambrano Abogados, we are committed to providing the highest quality legal services. If you need more information or assistance on how this legislation affects your business, please contact us. Our team is ready to assist you.

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Label Instructions 12% VAT Ecuador


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Legal disclaimer

The content of this blog is provided for informational and educational purposes only and should not be considered legal advice. Regulations in Ecuador are subject to changes and updates that may affect the applicability and accuracy of the content published here. We do not guarantee that the information presented is accurate, complete or current at the time of reading. Therefore, past postings should not be construed as necessarily reflecting current regulations. We strongly recommend that you consult with our qualified attorneys for specific and personalized advice.

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